Just six months have passed since the announcement of the partnership with TAG Heuer, the Swiss watchmaker and first Official Timekeeper in the history of the Premier League.
Driven by strong demand from fans across the world — who now see the Swiss watch brand during all Premier League TV broadcasts —TAG Heuer has raised the tempo and is now releasing special edition watches featuring the logo of the famous English league.
April 2016: TAG Heuer is immensely proud to have been chosen by the Premier League as its Official Timekeeper and Official Watch, the first in its history.
The pinnacle of English football, the Premier League is the most watched football league in the world. All Premier League matches now run on TAG Heuer time, both on the English pitches and in 190 countries via broadcasts.
This is a comprehensive partnership for the Swiss watch brand: on the pitch, the fourth officials' boards are now shaped like a TAG Heuer Carrera watch. Referees have already started to wear the TAG Heuer Connected smart watch, which provides them with assistance via their own dedicated and exclusive application. The deal is completed by the TAG Heuer logo which is displayed on-screen during TV broadcasts, not to mention all the activities on-site with customers, and the famous Pressure Test competitions which have proved such a big hit with fans.
Today, TAG Heuer is incredibly proud to unveil the very first special edition Premier League watch. Naturally, a sports model — a 43 mm Aquaracer — has been chosen to bear the colours of the English league. At its heart beats the Calibre 5 mechanical movement. Made from steel, it boasts an attractive black ceramic bezel, specially designed for this football-themed watch. The 45-minute numerals for each period of half-time are lacquered white and the 15 minutes of extra __time are lacquered red.
The anthracite grey dial with its sunray effect is particularly elegant. It features the new Premier League lion logo at 9 o'clock, stamped in white. The MatchTimer inscription in the centre is another nod to this watch's footballing pedigree. The baton indexes are coated in white SuperLuminova™ to improve visibility in the stadium during evening matches. The hour hands are rhodium-plated and the minute and seconds hands are red.
As a finishing touch, the date window positioned at 3 o'clock is equipped with a magnifier, another sports feature, which helps improve visibility. The case has a screw-on back with an exclusive engraving of the Premier League lion, and the exclusive inscription "Official TimeKeeper". The watch is complemented by an elegantly integrated steel link bracelet.
